How to Build a Lead Generation Funnel in 7 Steps

You don't have to build the follow-up from scratch, either. Visitors land on the opt-in page, sign up, see the lead funnel thank-you page, and get their freebie by email. Add a button that sends people somewhere useful, like your blog, your social group or a product page. Shortcodes handle the personal touches, like dropping in the first name. Choose the type of form (inline and popup) you want and click on 'Import This Template'.

Many people aren't ready to buy on a first visit. Along the way, you can add AI steps to qualify and score leads, summarize information, or route leads to the right rep. This all happens automatically, just based on the form submission. Even the most carefully crafted lead generation funnel won't deliver results if you don't respond to leads quickly enough to move them to the next stage. The discount offer is just a final nudge to get them to buy. In this case, said hypothetical user is either already an Anthropologie customer or close enough to being one that they've signed up for the AnthroPerks program for promos like these.

Select 'Lead Funnels' and you'll be shown all the templates relevant to it. Step 4 feeds the awareness stage, and Step 5 carries people through conversion. Start with something useful, add a customer story, and ease into your paid offer last.

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Somewhere along the way they stop asking what your offer is and start picturing what they'd do with it. People who feel they've landed in the right place stay, and the rest quietly leave. A store runs a Facebook ad for a free guide, and clicks land on a page that explains what's inside, with a short form to turn visitors into leads.

These are some high-converting pages, designed incredibly well. Make sure the sequence starts by creating a contact. The first goes out right after someone signs up, and the next three follow after delays of 24, 48 and 72 hours. Set the trigger to "Form Submits" under FunnelKit Opt-in Form, select your form, and map its fields.

If the ad says "free checklist" and the page opens with a company slogan, some visitors will leave right away. It delivers the freebie and explains what to expect, which is the part people forget. "Send me the checklist" tells people what they're getting, which "Submit" never does. No main menu, no sidebar, no second offer sitting next to the first. A free guide to social media captions that leads into an accounting course is a detour, and people can feel it.

Test different channels for driving prospects

Once leads reach the bottom of the funnel, the idea is that they're prepared to convert from lead to customer. Here are some more examples of how other real companies use lead gen funnels to acquire, nurture, and convert leads. This banner wasn't very intrusive, and it generated a good number of signups (over 600, which we measured through OptinMonster). Though we were lucky enough to see some immediate results, content alone isn't enough to generate reliable conversions.

• As you create content and develop the funnel, lead generation tools become essential for collecting contact information and building a sales pipeline.
• Depending on your sales process, this final step typically involves sending an email or making a phone call to directly reach out to leads and make the sale.
• A strong offer should solve your prospects' problems and provide enough value that they're willing to provide their email address in exchange for access.
• Once you know the types of content that work best for your target audience, decide on the main offer for your lead magnet funnel.
• They want to learn more about solutions that address their pain points and help them reach their goals.

What would you trade your own email address for? These five steps are your side of the work, and the order matters because each one leans on the last. What happens in between is follow-up that stays relevant, lands at a sensible time, and teaches them something. A disappointing one stalls the funnel on the spot, and no follow-up email fully repairs that first impression. A freebie that delivers something real builds momentum, and visitors start wondering what else you've got.

Content as a marketing strategy isn't new, but simply creating content isn't enough. And when it comes to lead magnets that provide value without breaking the bank, content really is king. We created the piece, and within a few months (which is what it takes to gain traction with SEO), it started generating around 500 daily visits. Our goal was to generate enough quality affiliates that we didn't have to spend a dime on paid marketing. Before you start building your lead gen funnel, you'll need a clear picture of who you're targeting, one piece of content worth trading an email address for, and somewhere to put the leads once they arrive.

It'll give you a quick head start and help you test your offer out. It reminds people of the value proposition. So go ahead and put in that little extra research to know the latest trends driving your industry forward. And people will only download your stuff when you show that you’re better researched and know some trade secrets. Here, we'll share some strategies that you can use to get better results with your lead generation funnel.

Each stage maps to a part of the lead generation funnel—top-of-funnel (TOFU), mid-funnel (MOFU), or bottom-funnel (BOFU), as you can see in the diagram below. Here, I'll share everything you need to know about how to build a lead generation funnel, plus a few examples you can borrow or adapt for your own team. A lead generation funnel is a step-by-step process of moving prospects through five defined stages—awareness, interest, desire, action, and conversion—with the ultimate goal of turning them into customers. Zendesk can also help you automate lead management, eliminate confusion, and ensure seamless transitions between funnel stages. A sales funnel is broader, encompassing the entire customer journey for prospects and current customers. The main difference between a sales funnel and a lead funnel is who interacts with each.